Since PRWeek doesn’t have access to the Times’ results, I conducted an informal survey via my personal Twitter account on whether consumers (the vast majority of my Twitter followers, counting friends and acquaintances, are in the PR and media businesses) would ante up to read the Times online.
Nearly all respondents – admittedly, voter turnout (eight) was sparse – said they would, although there were caveats. “Not unless other major papers like [The Washington Post] went pay-only as well,” said one. “Probably, but only if I knew I was going to read it daily,” said another. “Yes, prob. But would put Wall Street Journal over New York Times,” said a third.