Obama will be the fourth sitting president to do the honor, this year in St. Louis, and he will then sit in the broadcast booth for part of the game. But the partnership between Obama and MLB goes back even further, John Brody, SVP of corporate sales and marketing for MLB, told NYSportsJournalism.com.
It started with the President asking during his inauguration in January for all Americans to give back and answer the call for service. That led to the White House and Major League Baseball coming together. When we presented plans about what we and our partners were working on for the All-Star Game, [the White House] knew this was something vital to President Obama's call to service.
MLB responded to the President's call to community service with its own United We Serve campaign, and All-Stars Among Us, which honors people who give back through community service. President Obama will also be featured, along with former presidents George W. Bush, Bill Clinton, George H.W. Bush, and Jimmy Carter, in a video address prior to the game talking about that program.