LOS ANGELES: Universal Studios Home Entertainment (USHE) promoted Lea Porteneuve to SVP of communications and publicity, reporting to the recently-promoted Hilary Hoffman, EVP of marketing. Porteneuve joined USHE in 2004 after serving as VP of corporate communications for Metro-Goldwyn-Mayer Studios.
In her expanded role, she will serve as chief spokesperson for the company; oversee business, technology, and executive communications; supervise strategic publicity initiatives for Blu-ray and DVD launches; and work as USHE's principal PR strategist on cross-studio committees dedicated to the advancement of the home entertainment industry, such as the Digital Entertainment Group.
In her expanded role, she will serve as chief spokesperson for the company; oversee business, technology, and executive communications; supervise strategic publicity initiatives for Blu-ray and DVD launches; and work as USHE's principal PR strategist on cross-studio committees dedicated to the advancement of the home entertainment industry, such as the Digital Entertainment Group.
