Häagen-Daz partnered with social networking site Experience Project to further expand its work saving the honeybees. Experience Project is a social network where users can share life experiences, and connect with others who share their same passions. Häagen-Daz is planning to use the site to connect with those concerned with honeybees and introduced "Help the Honey Bee" campaign, running from July 21 to September 21.
PRWeek sister publication DMNews reports:
The "Help The Honey Bee" campaign, which runs through August, is a new social networking effort that is being used to reach consumers that care about honey bees and connect them with the Häagen-Dazs brand and to educate Häagen-Dazs fans about the dying honey bee populations. To do so, the brand teamed up with ExperienceProject.com (EP) an online social destination centered around social issues. EP already has a group of users concerned about honeybees and this effort targets these consumers.
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