NEW YORK: Crisp Wireless, a creator of mobile Web sites, is conducting a b-to-b brand awareness effort to publicize its recently unveiled mobile advertising solutions.
The effort, aided by Middleberg Communications, aims to raise the company's profile among advertising and marketing industry decision-makers, according to Tamara Gruber, VP of marketing at Crisp.
“Over the last couple of years, mobile publishing has really increased its scale, and publishers want to take that investment and monetize it,” she said. “What we've done is evolve as a partner that is not only helping them create mobile content, but helping them to monetize it through advertising.”
The company is conducting outreach to trade outlets covering the advertising and marketing industries, as well as consumer titles that cover those business verticals, said David Bray, MD at Middleberg. It is also promoting its executives in thought leadership opportunities, securing Op-Ed bylines for Tom Foran, chief revenue officer at Crisp, and promoting company case studies, he said.
“We're continuing to reach out to publishers, but what we're trying to help agencies with is helping them realize that mobile is not as intimidating as they may think, as well as understanding the process of buying and creating mobile advertising,” she said.