NEW YORK: Weber Shandwick (WS) will appoint Lisa Sepulveda, currently the North American CEO of Euro RSCG Worldwide, president of its global consumer marketing practice, effective August 3.
Sepulveda, who has worked at Euro since 2006, will report to Gail Heimann, vice chair, where she will oversee key client relationships, business development, and talent in that division, according to Andy Polansky, president at WS.
Sepulveda's last day at Euro is tomorrow, July 24. No replacement has been named, according to Donna Murphy, worldwide managing partner at Euro RSCG Life. Murphy declined to say whether a replacement would come from within Euro or outside the agency. She added that Sepulveda is leaving the firm on good terms.
“This is a fruitful endeavor and a nice opportunity for her,” she said.
Sepulveda told PRWeek that she moved to Euro to build the marketing company's US PR business, which she said has been a successful venture. She added that the new position is “an exciting opportunity to get back to global operations and get back to consumer business.”
Sepulveda's hire consolidates the role that Cathy Calhoun, president of North America, and Heimann co-managed when they were presidents of the agency's Chicago and New York offices, respectively, according to Polansky. Both Calhoun and Heimann, who have since been promoted, report to Polansky.
Polansky declined to provide specifics on the hiring process, but said that the agency has been trying to bring Sepulveda on board for a number of years.
“It's been a long courtship,” he said.
Prior to her work at Euro, Sepulveda served in a number of roles at Edelman, including as MD of the global consumer health sector and EVP and GM of consumer brands. She had joined Edelman as an administrative assistant in 1987.