NEW YORK: Dylan's Candy Bar hired Rogers & Cowan to handle lifestyle media relations and entertainment outreach for the company's retail locations, as well as its candy and fashion product lines. Rogers & Cowan was chosen after a competitive search. SVP Maggie Gallant will lead the agency's team from its New York office, where the firm will work to build brand recognition through editorial coverage, events, and strategic partnerships.
Dylan's Candy Bar hires Rogers & Cowan
NEW YORK: Dylan's Candy Bar hired Rogers & Cowan to handle lifestyle media relations and entertainment outreach for the company's retail locations, as well as its candy and fashion product lines.
