Dylan's Candy Bar hires Rogers & Cowan

July 28, 2009 by Kimberly Maul

NEW YORK: Dylan's Candy Bar hired Rogers & Cowan to handle lifestyle media relations and entertainment outreach for the company's retail locations, as well as its candy and fashion product lines.

News in Brief
NEW YORK: Dylan's Candy Bar hired Rogers & Cowan to handle lifestyle media relations and entertainment outreach for the company's retail locations, as well as its candy and fashion product lines. Rogers & Cowan was chosen after a competitive search. SVP Maggie Gallant will lead the agency's team from its New York office, where the firm will work to build brand recognition through editorial coverage, events, and strategic partnerships.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Get our email newsletters

Popular Content

News by Sector