NEW YORK: Russell Simmons hired BNC as AOR for his Rush Communications company and for Simmons himself. The agency, which was brought on in May, will handle personal publicity for Simmons and will lead communications efforts and media relations for GlobalGrind.com, the Diamond Empowerment Fund, and Rush Philanthropic Arts Foundation, all initiatives of Rush Communications. As its first major project, BNC handled all media components for Rush Philanthropic's Art for Life 10th Anniversary Benefit on July 18.
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