If you were on Twitter at all yesterday, you probably noticed some avatars going retro. In preparation for the third season premiere of Mad Men on August 16, AMC launched MadMenYourself.com, which allows users to create an animated version of themselves, set in the world of Mad Men. I made one, featured after the jump. Created with the help of Eight O'clock Coffee, the social media application has definitely built-up buzz for an already-buzzed-about show.
The online campaign also includes a "Which MadMan are you?" quiz and Mad Men e-cards, which will launch August 10. PRWeek is following up with AMC about the PR and marketing around the season premiere of the show, so stay tuned!
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