Habits: Shirley Powell, SVP of corporate comms, Turner Broadcasting

Powell shares her morning ritual, proudest career achievement, and more.

Morning ritual
I wake up each morning at 5:30am, check my Blackberry, and go for a run. Then I get breakfast ready for my two children, read the Atlanta paper, and I quickly check a couple of news sites online.
First PR job
Curley & Pynn PR, a small PR agency based in Orlando, FL. The firm hired me as a coordinator.
Proudest career achievement
I am at the mid-point of my career, so I hope it's still to come. But working on the launch of Cartoon Network in 1992 was great. We were a very small team and I was able to get involved on every level, including the opportunity to brief Ted Turner on our plans.

Required reading (print, blogs, etc.)
Every day, I read The New York Times, The Wall Street Journal, and USA Today, as well as CNN.com and news-compilation sites such as The Huffington Post and The Drudge Report. I also read our daily and weekly trades and many magazines. 
And I mean many. I love them; always have.

Most distinct feature of your office
I have mementos from every job I've held, including signed posters and pictures. I have photos of my family displayed in every available space.

Most regrettable career moment
Years ago while I worked at NBC, I answered a reporter's telephone call about a potential talk show that President Bill Clinton was supposedly mulling. I didn't do enough homework and a media firestorm ensued.  Lesson learned.
Best career advice you've ever given
You don't work for companies, but for people. You need to do as much homework about the person for whom you'll work as about the company.
Favorite city to travel to for business
New York City. I love the theater and try to see as many Broadway shows and plays as possible.
Person to call in a crisis
I have a top-notch team and would – and do – call every one of them for advice and assistance. Ed Adler at Time Warner is also tops on my list.
I have a multitude of people whom I call on regularly, including former bosses like Scott Sassa, Betty Cohen, and Joe Curley, current and former colleagues, and many smart friends. My husband is also terrific. I bounce things off him daily.
Ideal job, if not in PR
US Supreme Court justice, though I assume that's out of my reach considering I did not attend law school.

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