The August issue of PRWeek includes one of our favorite annual specials, the 40 under 40. Some of the faces will be familiar to our readers, as they are already heading up departments or agencies at a relatively young age and have found their way into our coverage.
Others, working within operating units or other tiers within their organizations, are discoveries that we make only through the process of inviting nominations for this annual compilation. It is by reviewing the list of those included, and reading their stories, that you begin to understand how the PR profession is evolving. The rundown is actually a guidebook to the future of the industry, where individuals represent a broad range of experience and bring a new kind of insight to their companies and clients.
Just as the 40 under 40 roster gives us a glimpse of what lies ahead, many other elements in this in issue are squarely focused in the same direction. Our “Lessons for the Future” feature by Tonya Garcia examines the state of PR education, taking a look at how college programs are bringing social media into the classrooms and preparing the next generation for leadership both at the board table and in the marketing mix.
And in our Corporate section, Garcia analyzes how financial services companies are trying to break free of their traditional reticence and undertake a new level of openness. Given all that has happened during the past year, there might be no better proof of the growing power – and potential – of PR.