NEW YORK: Broadcast PR firm Medialink has promoted Mike Cavender to VP of client solutions. Cavender most recently served as Medialink's Southeast regional manager for the past three years, providing strategic counsel to PR and marketing professionals at agencies and other organizations. Prior to joining Medialink, Cavender was VP and news director at CBS television affiliates in Washington, Atlanta, Tampa, FL, and Nashville, TN. He has also served as chairman of the Radio-Television News Directors Association (RTNDA). On July 1, The NewsMarket announced that it is acquiring Medialink.