State Farm partners with Univision for Web novela

State Farm is increasing its presence in the Hispanic market by sponsoring a new Web novella, Crossed Lives, for Univision Interactive Media. In...

State Farm is increasing its presence in the Hispanic market by sponsoring a new Web novella, Crossed Lives, for Univision Interactive Media. In addition to the State Farm's brand and its "being there" messages being integrated into the online episodes, there will be digital content through Univision.com and mobile devices.

"This innovative opportunity…provides us a unique platform to connect with consumers in a very relevant way," said Mark Gibson, AVP of advertising for State Farm, in a statement. "We feel nothing is more important than being there and Crossed Lives allows us to share that message in an entertaining way."

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