NEW YORK: MS&L Worldwide has launched an effort called Breaking the Code, which taps into the agency's top advisers and offers a consulting tool for healthcare clients. The approach helps clients identify five growth points in their communications plans, while the advisers include non-healthcare practitioners from fields such as advocacy, government affairs, cause marketing, social media, mobile communications, marketing, and research. MS&L plans to also launch Breaking the Code in Europe and Asia in the future.
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