Melitta to wake up Philly with fresh brews

Philadelphians, no longer fear the sleepy food coma of food comas that follows the last painful bite of that Pat's cheesesteak. Melitta will host sampling...

Philadelphians, no longer fear the sleepy food coma of food comas that follows the last painful bite of that Pat's cheesesteak. Melitta will host sampling events to promote the launch of six new coffees, which are set to hit shelves in the city in the next few weeks.

Consumer sampling is only one element of a launch campaign that Donna Gray, director of PR at Melitta, said will include community events, media relations, social media, and traditional advertising. The coffees will only be available in Philadelphia, near the company's Cherry Hill, NJ, roasting facility.

However, Gray told PRWeek that the company's long-term goal is expansion to other markets, as well as raising overall brand awareness. The company hired French/West/Vaughan for the project, about which it will release more details in the near future.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.