Diversity is critical in public affairs as well. Our most creative and effective campaigns are born during dynamic brainstorming sessions involving people from diverse backgrounds. A common mistake is to assume that the best people to solve a problem are those who have the most experience, or who share the client’s view of the world. Nothing could be further from reality.
Instead, carefully construct the team that will craft campaign solutions. Bring in outsiders if your in-house team is monolithic in ideology, age, ethnicity, or gender. Divergent points of view will ensure you develop messages that cross party and experiential lines, and deliver them effectively through both digital and traditional channels.
Pam Jenkins, president, Powell Tate, Weber Shandwick’s Public Affairs arm