As communications professionals, many of us will play a crucial role in restoring trust and confidence in those healthcare companies who will be involved in fulfilling the promise of reform. Rebuilding trust is no easy task, especially for an industry that has been engaged in such a public transformation. Restoring trust will require transparency, integrity, and an open dialogue.
The current practice of national listening tours and town hall meetings are great at the moment for allowing everyone to have a voice in the shaping of this legislation but this national dialogue will be even more important when we move toward the process of healing and transforming the system. The role of communications is central to that effort and will mark a new era in the evolution of our industry. Trust or the lack thereof has plagued the healthcare industry for some time and if our past track record is any indication of future success, then we have a lot of work to do—quickly.
Chris Foster, chairman, US healthcare, Burson-Marsteller