'Seattle Times' operating in the black

Not all newspaper news is bad, even in Seattle. Nearly five months after Hearst took the Seattle Post-Intelligencer online-only, its one-time rival The Seattle...

Not all newspaper news is bad, even in Seattle. Nearly five months after Hearst took the Seattle Post-Intelligencer online-only, its one-time rival The Seattle Timesis starting to operate in the black” on a month-to-month basis, according to The New York Times.

Since March, The Seattle Times’ circulation is up more than 30%, mostly due to former Post-Intelligencer readers crossing over. Meanwhile, SeattlePI.com has kept most of its traffic from earlier this year, although Hearst hasn’t said whether or not it’s making money, according to the Times.

In related news, Borell Associates predicted that newspaper advertising revenue will rebound in 2010, increasing by 2.4%.

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