Autodesk switches corporate PR agency to OutCast

SAN FRANCISCO: Autodesk has selected OutCast Communications as its corporate AOR after a competitive pitch.

SAN FRANCISCO: Autodesk has selected OutCast Communications as its corporate AOR after a competitive pitch.

Pam Pollace, VP of corporate communications at Autodesk, confirmed that OutCast won the business, which was previously held by Edelman. She said that Edelman, which did not participate in the RFP, remains Autodesk's PR agency for the majority of the company's products. The company, which reported $2.3 billion in revenues in fiscal year 2009, is best known for its AutoCAD software, among its other 2D and 3D design, engineering, and entertainment software. Autodesk also works with Fleishman-Hillard on a limited basis.

Edelman handles the Autodesk business primarily from its Portland, OR, office, and Pollace said the company "wanted a corporate agency that was physically closer to us.”

“We also wanted a change to get newer and fresher ideas," she said. "OutCast presented a lot of energy, and they have an excellent client roster.”

TJ Snyder, an SVP at OutCast, said the agency is “thrilled” to work with Autodesk.

“We want to help to connect Autodesk with the essential role of design in product development, and how design is a competitive advantage across industries,” Snyder said via e-mail. He added that OutCast will also highlight the company's efforts to drive sustainability in design.

Jason Hunke, GM of Edelman's Portland and Seattle offices, told PRWeek he is "pleased with the long-term and successful relationship Edelman has with [Autodesk.]"

Pollace briefly led Edelman's global technology practice from 2005 to 2006. She then worked at the San Francisco-based Gordon & Betty Moore Foundation before joining Autodesk in 2007, she said.

“We'll be looking across our industries for a more comprehensive story for [the company],” Pollace noted.

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