NEW YORK: Attention has hired Kristin Maverick as director of its consumer practice. She is tasked with building the newly launched practice for the social media shop, as well as handling strategy and execution for clients. Maverick was previously director of communications at rival social media boutique Carrot Creative. She also co-created Digital Dumbo, a networking event in Brooklyn that brings together digital influencers to discuss online and digital trends.
Maverick assumes her new role on August 17 and will report into Attention's founder Curtis Hougland.