Healthcare industry eyes 'Plan B' in healthcare reform strategy

While the healthcare industry has spent most of this year shaping an image that supports reform and also ensures some protections, it is developing a "Plan...

While the healthcare industry has spent most of this year shaping an image that supports reform and also ensures some protections, it is developing a "Plan B" strategy that would use more negative messages, reports Chris Frates at Politico.

Using negativity to defeat reform was a tactic used in the healthcare reform debate in the '90s.

The story takes a look at campaigns launched by the US Chamber of Commerce and PhRMA and how negative advertising campaign could kill a bill, or at least provide some leverage for industry groups.

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