While the healthcare industry has spent most of this year shaping an image that supports reform and also ensures some protections, it is developing a "Plan B" strategy that would use more negative messages, reports Chris Frates at Politico.
Using negativity to defeat reform was a tactic used in the healthcare reform debate in the '90s.
The story takes a look at campaigns launched by the US Chamber of Commerce and PhRMA and how negative advertising campaign could kill a bill, or at least provide some leverage for industry groups.
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