Novo Nordisk taps Dwayne Johnson as ambassador

PRINCETON, NJ: Novo Nordisk tapped actor Dwayne Johnson as an ambassador for its "Diabetes Aware" campaign, which was founded in 2004 with the Entertainment Industry Foundation to raise awareness and provide education about diabetes.

PRINCETON, NJ: Novo Nordisk tapped actor Dwayne Johnson as an ambassador for its "Diabetes Aware" campaign, which was founded in 2004 with the Entertainment Industry Foundation to raise awareness and provide education about diabetes.

Johnson will appear in a PSA talking about the importance of having a healthy and active lifestyle.

Media relations have focused on celebrity outlets like People.com and PerezHilton.com, as well as diabetes outlets. Biosector 2, which has worked with Novo Nordisk since 2000, is providing support. Previous ambassadors have included Halle Berry, Cuba Gooding, Jr., and Dustin Hoffman.

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