Times Co. passes the bottle to readers

The New York Times Co., which recently reported a second-quarter revenue decline of about 20%, has launched The New York Times Wine Club.

The New York Times Co., which recently reported a second-quarter revenue decline of about 20%, has launched The New York Times Wine Club.

The venture will offer members wines at two price levels, and give them the option of delivery every one, two, or three months, according to a report on the imitative in the Times.

The San Francisco Chronicle, California broadcaster KQED, Sunset magazine, Forbes, and The Wall Street Journal all have launched wine clubs, according to the report.

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