WOMMA's ethics code gets an update

The Word of Mouth Marketing Association (WOMMA), its Member Ethics Advisory Panel, and its board of directors have refined the organization's Code...

The Word of Mouth Marketing Association (WOMMA), its Member Ethics Advisory Panel, and its board of directors have refined the organization's Code of Ethics. The following statement was removed from the Code:
We stand against marketing practices whereby the consumer is paid cash by the manufacturer, supplier or one of their representatives to make recommendations, reviews or endorsements.

And was replaced with this:
We stand against marketing practices whereby the marketer or its representatives provide goods, services or compensation to the consumer to make recommendations, reviews or endorsements without full, meaningful, and prominent disclosure.

We'll be discussing social media usage and strategy, including ethics, in the October issue of PRWeek. Stay tuned...

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