Sesame Street goes high fashion

If you haven't already gotten your copy, the September issue of Harper's Bazaar should be hitting mailboxes soon. Besides the fashion models, the pages...

If you haven't already gotten your copy, the September issue of Harper's Bazaar should be hitting mailboxes soon. Besides the fashion models, the pages of the big fall issue feature the Sesame Street characters. To celebrate the show's 40th anniversary, the magazine published a layout with Big Bird, Elmo, and other characters photographed with a number of top fashion designers, as well as an online video and Q&A.

PRWeek ran a feature story about Sesame Street's communications efforts in August 2008. “Every single year is a new season and a new experiment," Sherrie Westin, CMO of Sesame Street Workshop, the organization behind Sesame Street, said at the time.

“It's an ever-growing process to get the word out,” Pam Hacker, a publicist at the company, had added.

Certainly, the Bazaar partnership is a new and interesting way to get the Sesame Street brand a bit of glamorous buzz.

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