AOL's latest reincarnation is as free Web publisher

The New York Times’ David Carr took a look at AOL’s transition to a free content provider, calling the process “probably version 8.0 of the revolution...

The New York Times’ David Carr took a look at AOL’s transition to a free content provider, calling the process “probably version 8.0 of the revolution at AOL, none of which have stemmed its steady decline.”

Yet Carr also points out that with its more than 80 Web sites, 10 of which are ranked in Technorati’s top 100, AOL’s portals attract a total of about 76 million unique monthly visitors - and top editorial talent.

Advertisers are also on board, according to Carr, who quotes Rob Norman, chief executive of WPP’s GroupM Interaction, as saying, “You now have leadership in place who has a clear understanding of the economics and strategies for creating great content.”

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