BIO uses Web to address 'District 9'

WASHINGTON: The Biotechnology Industry Organization (BIO) launched a site called District 9 Facts to address questions about the use of biotechnology in the storyline of the recently released 'District 9' film.

WASHINGTON: The Biotechnology Industry Organization (BIO) launched a site called District 9 Facts to address questions about the use of biotechnology in the storyline of the recently released District 9 film. The sci-fi thriller opened August 13 and immediately stormed the box office with its alien-human warfare.

The site is part of the trade group's overall strategy to raise awareness about the biotechnology industry with the public and differentiate science fiction from science fact, said Jeff Joseph, VP of communications for BIO.

"From a communications perspective, part of our strategy is to make sure people have facts," he added.

BIO launched a similar site for the short-lived CBS series, "Eleventh Hour," in 2008 as part of a multi-year effort to raise awareness about the industry among its various audiences.

The Washington-based organization plans to promote the new site through Twitter and its other online channels, following its soft launch and the film's release, said Joseph. The site asks users to e-mail their reviews or questions about biotechnology.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in