Beck protesters, supporters reach out to marketers

Ally Bank, CVS, Travelocity, and Wal-Mart are among the latest brands to pull advertising from Fox News Channel’s The Glenn...

Ally Bank, CVS, Travelocity, and Wal-Mart are among the latest brands to pull advertising from Fox News Channel’s The Glenn Beck Program, according to a reportby The Huffington Post. They follow the lead of Geico and Lawyers.com, among others, which announced last week that they will no longer run ads on the show.

ColorofChange.org, a nonprofit group that focuses primarily on black political issues, began urging marketers to boycott the show earlier this month, after Beck said on another program that President Barack Obama is a “racist” and has a “deep seated hatred for white people.” Silicon Alley Insider reports that 20 companies have pulled ads from Beck’s show since those comments, but that other marketers, such as Honda, Oxygen, and The Wall Street Journal, have started advertising on the program since then.

Meanwhile, Beck’s supporters have launched DefendGlenn.com, a site that lists the boycotting companies on a “turncoat list” and urges consumers to contact marketers as “left-wing hate hate-mongers and racists threaten Beck’s advertisers to drop his TV show.” Other online initiatives have also popped up to support Beck.

The Associated Press reported this week that Fox News’ viewership is up 11% over last year, and the network is on pace for its best year ever.

A Fox News spokesperson told PRWeek that "the advertisers referenced have all moved their spots from Beck to other programs on the network so there has been no revenue lost.”

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