Make-A-Wish Foundation retains Pollack PR for annual campaign

LOS ANGELES: The Make-A-Wish Foundation of Greater Los Angeles has retained The Pollack PR Marketing Group for a fifth year, to handle PR and marketing for its region-wide campaign, Season of Wishes.

LOS ANGELES: The Make-A-Wish Foundation of Greater Los Angeles has retained Century City, CA-based The Pollack PR Marketing Group for a fifth year, to handle PR and marketing for its region-wide campaign, Season of Wishes. The firm, which has run PR for the annual campaign since its inception in 2005, will continue the campaign's “Circle of Wishes” council made up of community stakeholders, as well as work to expand media partnerships and support region-wide promotional partnerships.

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