'Washington Post' hyperlocal experiment ends

Hyperlocal coverage, once hailed as another potential savior of the news business, was dealt a blow this week when The Washington Post decided to...

Hyperlocal coverage, once hailed as another potential savior of the news business, was dealt a blow this week when The Washington Post decided to shut down LoudounExtra.com. The blog covered news in Loudoun Country, VA.

A number of major news organizations are experimenting with hyperlocal coverage. In March, The New York Times started The Local, which covers New York and New Jersey communities. MSNBC acquired EveryBlock, a hyperlocal startup this week, and AOL bought two hyperlocal sites, Patch and Going, in June.

Kris Coratti, director of communications at The Washington Post Co., told the Times that the Post ”found that our experiment with LoudounExtra.com as a separate site was not a sustainable model.” The newspaper will not start other planned hyperlocal sites, according to the report.

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