Twitter and TV shows

The Hollywood Reporter takes a look at TV networks using Twitter and other interactive elements to promote upcoming shows.

According to network executives, word-of-mouth is...

The Hollywood Reporter takes a look at TV networks using Twitter and other interactive elements to promote upcoming shows.
According to network executives, word-of-mouth is the second-most-effective driver of program sampling (the first is the on-air promotional spot). This year, they've stepped up use of online advertising, grassroots events and out-of-home venues and stunts.

NBC is heavily promoting its new show Community via Facebook, in addition to a big push for Jay Leno. Meanwhile, Fox is heavily pushing Glee, ABC is promoting FlashForward, and CBS is using in-store interactive elements to promote Accidentally on Purpose.

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