So, Kodak responded by opening an online contest to find a new name for the camera. Writes Kodak's chief blogger, Jenny Cisney:
Maybe we don't have the answer. Maybe YOU do! We are asking people on Twitter and on this blog to tell us... what do you think the next Kodak pocket video camera should be called? What would you call a video camera that is rugged, simple and ready for action and adventure? (Hint - we like the letter "Z"!)
So give it some thought, talk it up and kick it around. Here is how you can share your name ideas with us...
Leave a comment on this blog post
Twitter your name suggestion including the #NameAKodak hashtag in the tweet
Seems to follow the new PR 101: listen, engage, act.