Land O'Lakes taps Olson

MINNEAPOLIS: Land O'Lakes, Inc. has tapped Olson as its corporate AOR for brand building.

MINNEAPOLIS: Land O'Lakes, Inc. has tapped Olson as its corporate AOR for brand building. The team will help raise the profile of Land O'Lakes as a Fortune 250, farmer-owned food and agriculture cooperative with sales of approximately $12 billion and operations worldwide, stated Barry Wolfish, SVP of corporate marketing and communications at Land O'Lakes, in a release. The agency has launched Land O'Lakes' new brand logo, tagline, and corporate Web site, according to Jennifer Weismann, director of communications at Olson, a branding agency. Olson will also take on PR work on a project basis as part of the brief, she added.

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