Sony targets daddy bloggers with latest project

Sony Electronics has turned its attentions to father bloggers with the launch of DigiDad. The company has enlisted a number of dads, including Michael...

Sony Electronics has turned its attentions to father bloggers with the launch of DigiDad. The company has enlisted a number of dads, including Michael Sheehan, who will receive assignments that, according to the Sony Electronics blog, will "capture their family experience" with Sony products they are loaned. Chris Brogan, a dad blogger himself and president of New Marketing Labs, an online marketing company, is leading the initiative.

Video of all the DigiDads is available on the Sony blog, and on the separate blog page for the project.

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