Stylists leverage PR tactics and vice versa

For a while, fashion designers have been branding themselves for the sake of their businesses. Stylists, whose roles have become increasingly important and more visible in...

For a while, fashion designers have been branding themselves for the sake of their businesses. Stylists, whose roles have become increasingly important and more visible in shaping a client's career, are the new celebrities of their own brands, and they're cashing in on the trend. WWD chronicles the stylists who are using their personas to expand their businesses via promotional tactics such as social media, reality TV, and individual fashion lines.

Rachel Zoe may be the most obvious example following her reality TV success -The Rachel Zoe Projectdebuted in its second season on Bravo last night. Zoe's team launched newsletter The Zoe Report, rachelzoe.com, and is currently working on a signature accessories line.

As stylists leverage these communications platforms to become more influential, entertainment and fashion PR pros are not only increasingly incorporating stylists into their media relations strategies, but they're also hiring stylists to help shape the image of young celebrities, finds WWD. During this time of economic hardships and a rapidly changing media landscape, it seems that stylists and PR pros must rely on new and different marketing vehicles, as well as each other.

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