Reporter Kimberly Maul talks to Kai MacMahon, VP of digital strategy for Ogilvy's 360 Digital Influence, about how social media is influencing consumers, the meaning of Facebook's acquisition of FriendFeed, and about a recent blogger campaign with Ford.
Interview: Kai MacMahon, 360 Digital Influence, Ogilvy
Reporter Kimberly Maul talks to Kai MacMahon, VP of digital strategy for Ogilvy's 360 Digital Influence, about how social media is influencing consumers, the meaning of Facebook's acquisition of FriendFeed, and about a recent blogger campaign with Ford.
