Interview: Kai MacMahon, 360 Digital Influence, Ogilvy

Reporter Kimberly Maul talks to Kai MacMahon, VP of digital strategy for Ogilvy's 360 Digital Influence, about how social media is influencing consumers, the meaning of Facebook's acquisition of FriendFeed, and about a recent blogger campaign with Ford.

Reporter Kimberly Maul talks to Kai MacMahon, VP of digital strategy for Ogilvy's 360 Digital Influence, about how social media is influencing consumers, the meaning of Facebook's acquisition of FriendFeed, and about a recent blogger campaign with Ford.

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