Gap styles its financial support, literally

Denim, which escapes the recession as relatively unscathed, is at the forefront of various retailers' consumer marketing...

Denim, which escapes the recession as relatively unscathed, is at the forefront of various retailers' consumer marketing strategies. In mid-August, Gap leveraged the category as a main selling point and promotional vehicle with a pop-up promotion for its new 1969 Premium Jeans.

Now, via this past Friday's mass sampling of 1,200 pairs to New York Stock Exchange traders, the retailer has enacted a buzz-worthy strategy that merges IR and consumer communications. The initiative also celebrates Gap's 40th anniversary. Gap stock was trading higher Friday following its quarterly report, and is up more than 40% year-to-date, reports Fox Business.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in