Motel 6 is with the band

Motel 6 planned to unveil a new campaign today that it hoped would endear its brand to a hipper, younger audience. To do so, it...

Motel 6 planned to unveil a new campaign today that it hoped would endear its brand to a hipper, younger audience. To do so, it is "cozying up" to soon-to-tour bands and offering a free place to stay. USA Today reports:

"If the bands place our logo on their websites and thank us on stage, that will increase awareness among younger consumers," says Jeff Palmer, vice president of marketing at Motel 6.




For Motel 6, it's about making the brand hipper to young customers. The recession has hit even the budget hotel brands. Motel 6's occupancy rate is down 5% to 7% over the past year, says Palmer. "If they stay with us young, maybe they'll remain brand loyal."


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