Interview: Caroline Japic, senior director of communications, Polycom

Caroline Japic, senior director of communications at Polycom, talks to Bay Area bureau chief Aarti Shah about the company's new media relations strategy and using social media to reach business executives.

Caroline Japic, senior director of communications at Polycom, talks to Bay Area bureau chief Aarti Shah about the company's new media relations strategy and using social media to reach business executives.

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