"Has it been uncomfortable at times for the city? Yes. But there's so much noise going on in the world, it's important to be part of the conversation," says Michael Thomas, marketing director for the Reno-Sparks Convention and Visitors Authority. "Besides, we have a sense of humor here. We don't mind being the brunt of a joke."
Reno the city is trying to save Reno the show. After Comedy Central's Reno 911! was canceled earlier this month, local tourism officials in Reno decided to launch a campaign to save the show using social media. In addition to a Web site, the campaign is also on Twitter and Facebook. USA Today talked to the Reno-Sparks Convention and Visitors Authority: