WHO bulletin looks at role of communications in public health

A report in the "Bulletin of the World Health Organization" looks at disease awareness efforts, specifically how branding a disease can position it to...

A report in the "Bulletin of the World Health Organization" looks at disease awareness efforts, specifically how branding a disease can position it to receive more funding and why strategic communications is at the heart of global health policy.

The report compares funding for HIV/AIDS and SARS to diseases like pneumonia, which kills millions of people each year, looking at how these diseases are "framed." (HIV/AIDS is "framed" as a public health problem, a humanitarian or human rights issue, and a security threat.)

The author, Jeremy Shiffman, is a senior research associate for the Campbell Public Affairs Institute and an associate professor of public administration for the Maxwell School of Citizenship and Public Affairs at Syracuse University.

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