What: ICyte is a free service that captures an image of a Web page, creating a bookmark that will never expire or change. Web pages, or “cytes,” are kept in separate projects, which can be shared with others.
“The purpose of iCyte really is to be able to help people who are doing re-search on the Web to be able to hold the information they've found and be able to come back to it easily at a later date,” says Stephen Foley, CEO of iCyte.
How: Users must first download an iCyte button, which appears in the toolbar at the top of the browser. Icyte works only with Firefox, but it will support Internet Explorer starting this month.
When either browsing or researching, users can click on the iCyte button to save a Web site as a “cyte.” Sections can be highlighted for easy reviewing, users can add their own notes, and pages can be saved as part of an existing project. Past “cytes” can be reviewed through iCyte.com or a toolbar function.
Why: PR pros can use the site to track media mentions, follow clients' and competitors' work, and create digital versions of clippings.
“It's especially good for PR professionals because you are seeing the article in its original context, like on a homepage,” says David Klineberg, an account director at Response Marketing. He adds that the best part was the collaboration factor, easily allowing users to share projects.
Who: In addition to Kline-berg, several account executives at agencies such as digital marketing firm JHG and RLF Communications have been using iCyte for media tracking.
Sam Firer, partner at The Hall Company, is also a proponent of the site. “We used to make clips by scanning and printing and cutting,” he explains. “It cuts down what would be a clip to literally a click.”