Fox is using Twitter
to build buzz about some of its new and returning shows, coining the phrase Tweet-Peat, Variety reported
. Cast members and producers of shows like Fringe
will live-Tweet during a repeat of the show. Glee
, which is new this season, aired its season premiere in the spring to build buzz for its fall debut, while Fringe
will re-air its season finale
leading before new season. Variety
Cast and producers from both shows will log on to Twitter during airings of both shows (which Fox has dubbed "tweet-peats"); those tweets will then be simultaneously telecast in a lower-third scroll on Fox.
Tweet-Peat will be Thursday at 9pm, while Glee
will be Friday at 9pm.