The agency has conducted industry-focused media outreach, events, and thought leadership since it began work in June, but it is now increasing its work in all categories, said Caryn Cohen, principal and SVP of business development at Wall Street.
The majority of the agency's global work for Softel is conducting media outreach to broadcast, cable, satellite, and broadband industry trade titles, as well as coordinating contributed articles by company executives, she added. Wall Street is also organizing speaking opportunities for the firm's leadership and raising awareness of events it is attending, she said.
A representative from Softel's US office referred questions to the UK office, which did not return calls.
While the company offers numerous broadcasting and video tools, the agency is specifically seeking to raise awareness of its interactive technologies, said Fiorenza Mella, MD for EMEA at Wall Street.
“We are supporting their strategy regarding not only being a company providing subtitling and similar services, but getting into the interactive business,” she said.