The Beatles: Rock Band is launching on September 9 and the buzz around the game, from Apple Corps, Ltd., MTV Games, and Harmonix, is huge. Reviewers have posted their opinions, bloggers have too, and reporters are analyzing the impact of the game. Reverb Communications (recently in the news when questions were raised regarding its practice of game reviews) is working on PR for the game, but was unable to comment before the game's debut.
The game is introduced the same day that Apple Corps, the company that looks over The Beatles' affairs, is releasing Beatles' Remastered on CD, building up even more buzz for the group and its new products. Writes one AP reporter:
"The Beatles: Rock Band" has produced more buzz than any video game since the last "Grand Theft Auto." When Paul McCartney and Ringo Starr took the stage at Microsoft's Xbox press conference at E3 this summer, they were greeted with a standing ovation.