The company's PC-recycling program, in which it pays consumers to ship back obsolete machines, has allowed HP to reclaim 1.7 billion pounds of e-wast over the past decade... A decision earlier in this decade to reduce packaging material has paid off by cutting shipping costs... its strong program to reduce greenhouse-gas emissions and its efforts to use renewable energy...
The two publicly traded advertising and PR holding companies on the ranking did not fare as well. Interpublic Group ranked No. 474, while Omnicom Group just barely bested it at No. 472.
Four technology companies make up the top five of the ranking: HP, Dell, Johnson & Johnson, Intel, IBM. At the bottom of the 13-page spread in the September 28 issue of Newsweek were several energy companies, including Peabody Energy (500), American Electric Power (494), along with food conglomerates like ConAgra (497), Monsanto (485), and Tyson Foods (479).
Though, as some other outlets pointed out, rankings are fraught with subjectivity, or incomplete and self-reported data. But as Peter Bernstein, who consulted on the effort, told one reporter: "We regard this as a best first effort."