NEW YORK: Monster Worldwide, parent company to job site Monster.com, has selected Porter Novelli as its AOR following a competitive pitch with three other global PR firms.
In a statement released by the company, Janet Swaysland, SVP of global corporate communications and social media at Monster, said the review began early this summer and was driven by a slew of new product innovations that are now coming to market.
“Monster has spent the past two years investing in technology and product innovations that are now coming to market, just as our customers are looking for a partner to help them make sense of new recruiting models and changing conditions,” Swaysland said in the statement. “The Porter Novelli team clearly gets what job seekers and recruiters are feeling and doing, online and offline, which informed a very smart planning framework.”
The review began shortly after Swaysland joined the company in June. She had previously been a founding partner of social media strategy firm Beeline Labs.
Swaysland confirmed that Fleishman-Hillard, Weber Shandwick, and Edelman also pitched the business. Incumbent agency Ketchum did not participate in the review, but she declined to comment further. Monster has also previously worked with Weber Shandwick, which was selected as its global AOR in 2006, but Swaysland said that relationship ended “about a year ago.”
Ketchum, will continue to be involved in projects, including Monster's NFL Department of Fandemonium promotion through the Super Bowl, according to the company.
“We appreciate all of Ketchum's efforts over the past year,” said Ted Gilvar, Monster's EVP and chief global marketing officer, in the statement. “We were looking for a totally fresh perspective on how to tell our innovation story.”
Barri Rafferty, senior partner and director of Ketchum New York, told PRWeek via an e-mailed statement, the agency will continue to support Monster's internal communications function and crisis and issues needs.
"We will welcome future opportunities to partner with Porter Novelli and BBDO to assist Monster in meeting their business and communications goals," she added.
Porter Novelli was not immediately available for comment.