The NBA has been a leader in using social media, with all of its teams and many of its players participating. In our October issue, I discuss sports and social media more in-depth, but here is a quote from Dan Opallo, director of marketing for the NBA, that didn't make it into the piece:
"I think it's another outlet now we have to consider. It's another touch point for our fans, so when we're thinking and building media plans…this is now another arm of that. From a league perspective, we look at social media and Twitter and Facebook the same way we look at all forms of media. And we have guidelines that apply to all these media outlets. We just include Twitter and Facebook right along with them."