How: Collecta works like a typical search engine. With every new topic, Collecta starts a new tab within the browser window, and users can toggle back and forth between several concurrent searches. Users can pause any of the searches and narrow down the search based on the source: stories, comments, updates, photos, or videos. The site also offers a “Hot Now” tracker, where users can see what others are searching for at the moment.
Why: PR and communications pros can use Collecta to follow hashtags and mentions on social networks, monitor clients and their work, or keep up with issues of importance. Collecta can be used to monitor a crisis as it happens, or get a sense of what people are saying about a certain trend or event.
Jake Wengroff, global director of corporate communications at research and consulting firm Frost & Sullivan, says he uses Collecta to follow a crisis situation or track recently released press releases. “You can monitor within minutes,” he explains. “You can actually see, was it tweeted about? Was the URL posted somewhere?”
Who: In addition to Wengroff, Andi Narvaez, the social media coordinator for KGBTexas, is also a Collecta fan.
“It's a great tool to monitor,” she says. “As much as we engage on Twitter and other social networks, listening is a huge chunk of why we use it and why we begin to engage in the first place.”