MILPITAS, CA: SanDisk has selected Hill & Knowlton for a mid-six-figure contract as its corporate AOR.
The competitive bid pitted incumbent Cohn & Wolfe against Fleishman-Hillard, Text 100, and H&K, said Ryan Donovan, senior director of corporate communications at SanDisk. C&W continues to work on SanDisk's retail business, along with Lyman PR.
Donovan joined SanDisk last year from Hewlett-Packard, where he worked with H&K and C&W. He previously worked for Text 100.
Since joining SanDisk, Donovan has reorganized the company's global agency relationships. In January, SanDisk awarded Text 100 its EMEA business, in addition to consolidating its Asia-Pacific business with the agency.
“What I've been trying to do is establish more of a communications infrastructure and strategy,” Donovan told PRWeek. “Throughout the year our needs were changing, and we were requiring a different skill set in the organization then that was being provided.”
H&K began its work with SanDisk on September 14.
Going forward, SanDisk will have a “more aggressive drumbeat” about its corporate story, Donovan noted. In July, SanDisk, best known for its flash memory technology, reported $731 million second quarter revenues, a 10% decline in year-over-year basis and an 11% increase on a sequential basis.
“We have a tremendous amount of assets that are not known to the outside world and my job is to share those assets and make sure people understand our relevance,” Donovan said.
In particular, the company will focus on its impact in the mobile industry, which Donovan describes as “one of the single biggest growth drivers for SanDisk.”
Jennifer Temple, GM for H&K's San Francisco office, said the brief complements her agency's experience with business media, executive communications, and mobile technology. H&K represents Yahoo's mobile business.
When asked whether the win would cushion the blow of losing HP's corporate business earlier this summer, Temple noted, “Our business is strong; the addition of SanDisk makes it stronger.”
Representatives at C&W declined comment for the story.